Braums Finally Updates Their Website
Braums finally upgraded their website, that looked like it was designed by a 13 year old in 1995. Thank Goodness. It was designed by OPUBCO, which has been expanding their design and marketing services the last couple years. With a little digging, discovered that Whitney Parker Martin was one of the key designers on the project.
The overall design isn't too exciting and we wouldn't deem it portfolio worthy. BUT it is a huge step for the company. We've all heard horror stories of working with Braums and how difficult it can be for them to create anything 'new,' which is why they've probably using the same commercial for the past 20 years. The site is legible, no crazy pink colors now. Easy to navigate and serves its purpose well. It's a definate upgrade. Now if only we can get them to upgrade their store interiors and maybe not use 20 photoshop filters on their posters.
More images of a side by side comparison of the redesign can by found at Hal Gatewood's site (one of the lead developers on the project).