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Kool-Aid Man, who has been the embodiment of the brand since he first appeared in an advertisement in 1954, has undergone a serious makeover with a brand new look and distinctive voice — courtesy of Saatchi & Saatchi NY and MassMarket.
This is probably how you remember him. Just isn't the same, if he's not yelling "oh yeah!." What do you think of the update?

Via

Kmart is still around? That's definately some news. but if they're trying to make a comeback, this hilarious bit might be helping.