Enid Wants You to Live Their New Brand
Enid released their new city brand last week, designed by Enid locals: Friesen Design. We realize this isn't OKC specific news, but we'd consider Enid one of our close cousins (that we might see at the Thanksgiving table every couple years).
The basis of the new brand is based about three adjectives used to describe Enid: Boundless, original, vibrant, as determined by a committee of five community organizations "seeking to define and promote Enid’s brand." You can read more about the concept of "living the brand" at the Enid News here and here.
First. This is a vast improvement of what Enid had and it's great to see a city embrace the idea of branding and great optimism of his city and what a logo can do to inspire everyone. (When are we going to have an OKC brand?)
Second. This isn't a strong mark. We can only imagine how many cooks were in this kitchen. As anything to do with city branding, can be disastrous (like Arlington's recently released kid jamboree logo. We don't see the adjectives following through on the mark: boundless- a flag really isn't boundless, especially when it is stuck in the ground (by a pencil?) and can only reach a certain height; original.......hmmm, we'll give you a 5/10 on the originality scale; and vibrant - black is blue is hardly vibrant. Oddly enough, while writing this, we came across this explanation of the mark. It definately helps defend the mark, we just think it could have been better. Suggestions: Lose the flagpole, but keep the lines in the flag (as they make an E and represent 3 ideas). also lose the ground and sky, without that, you really are 'boundless.'
Thanks to Johnny Mac at Jones PR for the tip off.