Sandridge celebrated their 5th anniversary by unveiling their new look. Can't really say it's an upgrade or downgrade from what they had, just a bit more flashier. And I'm not sure what's really going on with it other than the concept appears to be a a red and oily ribbon wave.....We're not too sure about the new tagline as well, "The Power of Us;" seems a bit trite and cocky. Normally, we'd try to back off from criticism, but feel like we're allowed to in this case since it was outsourced to another state. Apparently, Joseph David Advertising is responsible for the new mark. We feel Sandridge, an OKC based company, could have easily found a local design firm to get the job done, where as JDR only spent a week here. I think if your company is concerned about creating a mark and brand that speaks about Oklahoma, you can start by hiring Oklahomans.
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