The reputable Pentagram has released Oklahoma City University's new identity:
Before Stout and Delgado redesigned it, OCU’s primary logo featured a silhouetted likeness of the university’s iconic Gold Star Tower, a 286-foot red brick tower built in 1953 to honor Methodists who died in World War II. The tower, an Oklahoma City landmark located prominently in the center of campus, is topped off with a 200-pound star positioned at the end of a long pole like a star on a Christmas tree. “OCU’s sports teams are called The Stars after the Gold Star Tower, and many of the university’s celebrity alumni, like the Tony Award-winning Kristin Chenoweth, are singers and dancers and ‘stars’ of the stage,” says Stout. “So it only seemed natural to turn their static star into a dancing star, with just a hint of the long pole it’s attached to at the top of that building.”
OCU was needing a facelift and we feel that Pentagram accomplished just what they needed. We won't miss the drab ‘Where you’re a name, not a number’ billboards floating around the city. We usually like to fuss about people going out of state for their design, but it's hard to complain when solid work is being produced. What are your thoughts on the new look?
View the rest of the work and concept from Pentagram here