Can't believe someone is still trying to use Sweet Brown for their commercials, since it hit its viral peak almost a year ago. And we've already had to endure through the god-awful 18002sellhomes commercials. I guess Shortline Dental didn't get the memo.
I guess Mutombo is making some sort of come back, after his short online campaign (it appears to be taken down) and now for Geico. Geico is all over the place with their ads, but this one was still funny. Actually a lot better than most of the Super Bowl commercials.
SF Egotist: We’re supposed to care about this why?
Minneapolis Egotist: Boring, elitist, and confusing. Unless you knew of the social efforts before hand you miss out on the entire reason for the spot.
NY Egotist: That was a pretty way to waste of millions of your client’s dollars.
Portland Egotist: We think that might have been the biggest waste of $4m dollars ever.
Dubai Egotist: Prom is an emotive setting and the car looks great in the spot but the product link is weak. We've seen better from the Super Bowl, Audi, and Venables.
Portland Egotist: Is this every kid’s wildest dream? Like the concept, but seems really detached from the idea of the Audi, which is gorgeous btw.
SF Egotist: Best spot of the Super Bowl by a mile. Awesome storytelling with the product as the catalyst. This spot just showed that almost every other advertiser wasted their millions with the dreck they produced.
NY Egotist: We remember going to the prom alone. Only it was in a busted-ass Jetta.
Minneapolis Egotist: A great appeal for the men watching the superbowl. Testosterone filled and fun.
Dubai Egotist: *Crickets*
SF Egotist: Even Amy Poehler can’t save Best Buy. We sooo wanted to see her make a joke about Best Buy employees stealing porn from customers’ computers.
Portland Egotist: We’re big Amy Poehler fans, but this was completely pointless.
Minneapolis Egotist: Pretty funny. We loved the teaser leading up to this spot and being fans of the actress and weird sense of humor we really enjoyed her inane questioning.
SF Egotist: We wanted to hate this. And then the bear wrestling scene happened and we actually laughed out loud. Our only quibble – the music seemed gratuitous and out of place.
Dubai Egotist: Promising set up. We thought the casting could have been better. The bad acting ruined it. We don't think it's too much to ask kids to be better actors. We've seen plenty.
New York Egotist: The best spot from Hyundai. It was simple, and made everyone in the room laugh. Good work.
Dubai Egotist: Uh...
Portland Egotist: Two words: trouser snake. Move on.
NY Egotist: This one bored us. Why? Because we’d already seen it a dozen times.
Minneapolis Egotist: Boring until the last line about wearing the mom's wedding dress. Without that the spot was nothing.
SF Egotist: We’ll pretend neither of these spots existed. Abominations.
There's so many commercials to feature and so many Egotists in the network, this is taking some time to pull together. So here's Part 1 while we get on with the rest of 'em.
SKECHERS - "Man vs Cheetah"
Minneapolis: Nice, playful idea; but, not the best execution. Portland: mmm… not so sure about this ad. Was this new? Have we seen this before? It feels very familiar. I think we’ll take a pass (no pun intended). London: Can’t make out if it’s trying to be bad to be good or whether it’s just bad. Seems a little out of its league in this company.
GODADDY - "YourBigIdea.co"
SF: Best spot Go Daddy has ever done. We’ll give them points for trying. Ah who are we kidding? No we won’t. This spot wasn’t horrible and wasn’t great. New York: Dear Go Daddy. Your stuff is always such crap. This… it’s almost. Good? No. Not quite, but closer. Minneapolis: All around a bit of a slow spot; but, honestly the last line made us love it. Great sense of humor; and it paid off the pieces of the spot very well. London: Brutal. But all the better for it. Like the little bit of Brit in there too. No idea who Danica Patrick is but it appears she’s a big deal. Well done her. Dubai: Funny because it's so true.
TOYOTA - "Wishes"
SF: We wish there was a product benefit. We wish the first 55 seconds had anything to do with the car. We wish this was funny. We wish this had never been made. Minneapolis: Kind of meh. It got a few laughs from the drunks and kids at our party; but, nothing groundbreaking. London: What does any of this have to do with the car? Seems like they got carried away with being at the big game and forgot about the product. Dubai: Passable entertainment. Doesn't really say much about the car or build meaning into the phrase "Let's Go Places".
BUDWEISER - "Brotherhood"
Minneapolis: A sweet, safe spot that most people will like; but, a bit too saccharine for our taste. London: Our stiff upper lip is quivering. You Yanks pull this saccharine shit off so well, it bugs the hell out of us. It shouldn’t get to us over here - and we can see the payoff coming a mile off - but it still pulls on the heartstrings. Hats off. Cowboys hats.
GOT MILK? – "The Rock"
London: It’s a bit formulaic and we were hoping for a better punchline, but it’s an entertaining, production-value-fest that sits right at home in the middle of the Superbowl. New York: The Rock would never pass up the opportunity to help a kitten.
COKE - “Mirage”
New York: We were really on the edge of our seats waiting to find out who would get the Coke. SF: Here’s the kind of nice big-budget spot we expect from Coke. It’s nothing anyone’s going to remember by tomorrow, but at least it wasn’t a Toyota spot. London: We like the interactive element. We like the showgirls. But most of all, we like that the creative team sat down and thought seriously hard how to spend as much of their client’s money as possible. Mad Max, Priscilla, the Wild West, all in a desert. Did we have helicopters? Where’s Rihanna? Epic. Bang on for the brand and the occasion. Portland: Leave it to Coke to have one of the most cinematic spots in the lineup. We liked it. To us, Super Bowl ads should be as cinematic or hilarious as possible. It’s what makes the others like Budwiser and Best Buy so depressing. Dubai: Every single Coke communication is crafted with such care and lightheartedness that we just can't hate. We actually voted.
VOLKSWAGEN - "Get Happy"
Dubai: All fruits ripe wit' dis ya man. In other words, thumbs up. Classic Volkswagen. New York: It’s not racist. It’s also not funny. SF: No, this is not racist, like everyone wanted to crow about last week. It’s just really, really shitty. We’re still in denial that this every got presented, let alone approved and produced. Minneapolis: Absolutely, positively, TERRIBLE spot period and a bit racist. We think this was by far the worst ad in the Super Bowl even when considering the local spots.
GODADDY - "Perfect Match"
Dubai: It's just gross to watch a sexy woman tongue a fat due. No deep analysis there. Minneapolis: Extremely gross; but, damn was it memorable. By far the most talked about spot at our Super Bowl party. SF: When you make kissing Bar Refali disgusting, you've really topped yourself.
BECKS - “Black Sapphire"
New York: Interesting visual. It would’ve been nice to have more than “smooth” be the selling point. That word’s been so used up, it means nothing to beer drinkers anymore. Minneapolis: We're not even sure what there is to concept on. SF: At almost exactly the same time, 3 different non-advertising people at our Super Bowl party turned and said “What. The. Fuck?” We’re guessing that’s not the response they were going for. London: Meh. Since when did a lager drinker care what type of hops were in their beer? Next.
SAMSUNG – “El Plato Supreme”
London: Seth Rogen. Paul Rudd. Those ludicrous mandatories and restrictions we struggle with daily. What’s not to like? The product got a little lost, but right now, we’re feeling love for Samsung. Dubai: Seth Rogen and Paul Rudd killed it (that's a good thing). Man we miss American humor. Minneapolis: Surprisingly funny. The teaser left us wondering; but, the banter made the ad pretty fun. New York: This was well done. Good banter between Paul Rudd and Seth Rogen. We liked the little potshot at Doritos. Bob Odenkirk gets props too. LeBron though? Meh.
It looks like Saxum won a pretty nice award and shout out from cssdesignawards.com today. We'd say its well worth it.
Saxum has been hitting it hard to answer the question, "Is Saxum a A PR Firm or an Ad Agency?" Their new site tackles the question head on. And gracefully. It has style, bold type, and KD. That's tri-winning, if you ask us.
Here is a new ad for St. Anthony's, by Insight Creative. We're like the idea of bringing a lighter side of a hospital visit, which is in quite a contrast of their "Any Questions" campaign. We think its the right direction to go, although "Healthplex" doesn't quite roll off the tongue as well, does it?