AIGA will be showing this documentary this Thursday, December 13th at 6:30pm
at TapWerks Ale House & Cafe. Details here or on Facebook.

Click here to register in advance

Local studio, Ghost, recently finished branding for Marfa Contemporary, a Texas-based (and first) exten­sion of Oklahoma City’s Arts Center. Ghost explains the concepts and process:

The rectangular and square shapes of the mark are used to reinforce the inspiring work and efforts of minimalist Donald Judd. The installations were structured and had a distinctive shape. The typography and mark when combined create the illusion of a rectangle allowing the eye to fill in the missing components. The mark also references the ends of the Judd cubes which were often hollow. Specialty printing techniques became a component of the identity and collateral involved, these include the use of metallic ink, soft-touch varnishes, clear foil and debossing. The site was developed with an open source CMS for easy updates by gallery staff and features responsive design for optimal viewing on any screen or smart device."

View the rest of the branding materials here

We think Ghost nailed the identity and branding. The minimalistic mark suits the work and the area. Our only complaint is the the pattern used on the tote bag/buttons. If your concepts surround the idea of square shapes, then why muddle it up with an awkward, cropped pattern that doesn't quite fit the scheme?

'In this 20 x 2 event you’ll hear funny, awkward, silly and serious stories from Oklahoma’s seasoned designers about their best wins, losses and biggest learning moments. Each speaker will answer at least one of the following questions: Without naming names tell us about the worst client experience you ever had and how you handled it. What is the biggest mistake you ever made in your design practice? What was the most awkward moment you ever had in your design practice? What was your biggest win?'

Featuring: Dylan Bradway, Cameron Dawson, Steve Jones, Tara Street, Steve Sturges, Dean Wilhite & Brian Winkeler

TapWerks Ale House & Cafe
Located in Bricktown at 121 East Sheridan Ave.
Oklahoma City, OK

AIGA Members: FREE
Non-Members: $20
Cash Bar Available
More info on Facebook

It's Tonight, maybe we'll see you out there.